HEIF/HEIC is an image file format which encapsulates HEVC (High Efficiency Video Codec) encoded images. In comparison to JPG, it reduces the file size by up to 50%. Starting with iOS11, HEIC is the new standard format for storing images on Apple's mobile devices.
JPG, also known as JPEG, is a file format that can contain image with 10:1 to 20:1 lossy image compression technique. With the compression technique it can reduce the image size without losing the image quality. So it is widely used in web publishing to reduce the image size maintaining the image quality.
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