M4V is Apple developed MPEG-4 file extension that is comparable to MP4. It encodes the movies or videos from Apple iTunes store. The difference between M4V and MP4 is that M4V is protected and it can be played if anyone has a license iTunes in his computer.
MP4, also known as MPEG4 is mainly a video format that is used to store video and audio data. Also it can store images and subtitles. Normally it is used to share videos over internet. MP4 can embed any data over private streams. Streaming information is included in MP4 using a distinct hint.
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